About the founder

Hello! I'm Nicole

I’ve been in the beauty industry for seven years, and in that time I’ve discovered countless gaps in the nail industry - especially in education, standards, and client care. I became determined to make a real change, not just for nail technicians, but for their clients and the everyday person who deserves healthy, cared for nails. 

That passion led me to create Babe Oil - a nourishing cuticle oil designed for anyone who values self care. I wanted something that didn’t just work for nail health, but also looked and smelled amazing. Let’s be honest, products like this existed, but they weren’t cool enough, convenient enough, or aesthetic enough to deserve a spot in your daily routine. Babe Oil is here to change that.

For me, this isn’t just about selling a product - it’s about elevating the nail industry, encouraging better self care habits, and making beauty rituals something you look forward to every single day.